The definition of esoteric is  "something understood by or meant for only the select few who have special knowledge or interest"

To be esoteric or to live an esoteric life means going to places where most people aren't willing.

Private victories.

You've have ups and downs. Wins and losses to get to where you are and to keep moving forward. There’s a lot more to you than what meets the eye.

Individual growth.

You are intentional about what you bring into your life and the passions you pursue. You aren't necessarily trying to be number one…but you are in a constant pursuit of individual growth and thriving within the process you create. By default…this makes you one of the best in your own right.

Not everyone will understand.

Prioritizing your passions and being so driven in your pursuit of self betterment or field is hard to understand. People can't fathom that your discipline truly brings you joy and fulfillment. Such a way of life is accessible to everyone but not for everyone. 

If any of this makes sense to you, you're esoteric and we hope you find a sense of belonging and support within our brand.